Break The Algorithm
We reimagined our annual hype video as more than just a game-day moment.
Using cutting-edge tech to elevate storytelling and brand impact.
SHOW OPENS REIMAGINED
THE CHALLENGE
Each season, we invest in a high-impact hype video to energize the crowd as the team takes the field. But we challenged ourselves to go further: Can this moment do more than just fire up fans in the ballpark? Can it elevate the brand, generate buzz beyond game day, and redefine what a hype video can be? Our goal was to push creative and technological boundaries each year—to deliver not just excitement, but innovation and storytelling that makes an impact.
THE SOLUTION
We partnered with The Famous Group, known for pioneering immersive fan experiences, to reimagine our show opens over three consecutive seasons. Each year brought a bold leap forward: We transported players into a digitally rendered Miami, blending hyper-real visuals with city storytelling. We became the first MLB team to fully integrate drone cinematography into a hype video, capturing never-before-seen in-game perspectives. In our latest evolution, we became the first team to use generative AI to fully produce a “take the field” video, combining machine learning with creative direction to deliver a new kind of visual storytelling.
THE IMPACT
These campaigns didn’t just energize fans—they broke the mold. Our drone footage and AI-generated content garnered national media attention, including coverage in outlets like Sports Business Journal, positioning the Marlins as an innovator in sports entertainment. More than a game-day video, each season’s show open became a conversation piece, a shareable moment, and a benchmark for what’s possible in blending sports, technology, and creativity.
